With the arrival of electronic media in India, the advertising and marketing in India has altered extremely, the days of Shunu Sen and Alyque Padamsee conceptualizing over one "Lalita jee" advertisement is gone, in last 2 years India has actually taken jump in advertising and marketing, with expanding middle class and consumerism, MNCs are entering due to raise in FDI as well as same time regional players in FMCG, Electronics, as well as service fields has produced modification in the structure. Satisfying a huge middle class, these business are still relying upon print service providers, especially Information paper, to reach to the their TG, go to SEC (Socio Economic Class) A+, A, B+, etc, Newspapers as a medium for marketing in India is still famous as well as growing strong, Despite the fact, we have myriad of News networks, radio networks, web sites and also various other means of Mass communication but to get to a common man as well as tell him regarding an item, the safest and sure way is Paper Advertising and marketing.
Over the period of time, Paper marketing has altered in their appearance, method, shades, as well as style. Whether it is developing an ad, routing a picture shoot or arranging an entire media project, paper companies can do it for you.
They have set up preferred promotions, pamphlets, directories and also e-newsletters for their customers, to provide an idea of what can be done.
These days Newspapers are not only offering regional or international information on sports, geo-politics, education, criminal activity, etc, however there are some newspapers which have carved a particular niche for them, speaking about "Effect", a print venture of www.exchange4media.com (which is one of the most seen internet site for advertisement news, views and alter in show business), is not such as any other newspaper, it offers you info on Advertisement Sector, speak about who's who of ad world, discuss TV Industry, Manufacturing Residences, work, TheIndianTimes
individuals. Etc. Like "Pitch", another fantastic magazine by www.exchange4media.com, "Influence" has definitely has impact on minds of young ad professionals and biggies of the Sector.
There are no prospective rivals of "Impact", though there are a couple of even more print Journals talking about the very same, however material sensible Impact has plainly taken a big lead.